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~person:"Mukesh, Mudra"
~subject:"Brand image"
~subject:"Perception"
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Brand image
Perception
Markenimage
2
Product design
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Produktgestaltung
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Brand
1
Brand management
1
Consumer behaviour
1
Crowdfunding
1
Heuristics
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Konsumentenverhalten
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Logo design
1
Markenartikel
1
Markenführung
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Processing fluency
1
Visual complexity
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Visual cues
1
Visualisierung
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Visualization
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Wahrnehmung
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authenticity
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brand equity
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branding
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logo descriptiveness
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logo design
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Mukesh, Mudra
Orth, Ulrich R.
5
Albers, Sönke
4
Herrmann, Andreas
4
Landwehr, Jan Rüdiger
4
Schifferstein, Hendrik N. J.
4
Bettels, Jannick
3
Luffarelli, Jonathan
3
Mishra, Abhishek
3
Schmitt, Bernd
3
Spence, Charles
3
Wiedmann, Klaus-Peter
3
Bajaj, Aditi
2
Boya, Ünal Ö.
2
Brakus, J. Joško
2
Chitturi, Pallavi
2
Cian, Luca
2
Esch, Franz-Rudolf
2
Farnham, Kevin
2
Garber, Lawrence L.
2
Haase, Janina
2
Hanisch, Johannes
2
Hansen, Per H.
2
Hyatt, Eva M.
2
Jiang, Yuwei
2
Johnen, Johannes
2
Jungen, Patrik
2
Kahle, Lynn R.
2
Krishna, Aradhna
2
Leung, Benson Tsz Kin
2
Limon, Yonca
2
Mahmood, Ammara
2
Moss, Gloria
2
Newbery, Patrick
2
Pol, Gratiana
2
Raghubir, Priya
2
Roesler, Axel
2
Rompay, Thomas J. L. van
2
Schoormans, Jan P. L.
2
Tilburg, Miriam van
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Journal of business venturing
1
Journal of marketing research
1
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ECONIS (ZBW)
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
2
Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
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