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~person:"Murthi, B. P. S."
~subject:"Monte-Carlo-Simulation"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
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