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~person:"Nätti, Satu"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Value creation
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Nätti, Satu
Keränen, Joona
5
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
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