Gossling, Stefan; Kunkel, Timo; Schumacher, Kim; Heck, … - In: Renewable and Sustainable Energy Reviews 9 (2005) 1, pp. 69-83
An extensive body of literature exists on the obstacles that have to be overcome in green power retailing. In this article, target group-specific marketing is evaluated as a strategy to increase the share of residential customers of green power. A sample of students in the city of Freiburg,...