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Nakata, Cheryl
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Sustainable innovation and the triple bottom-line : a market-based capabilities and stakeholder perspective
Weidner, Kelly
;
Nakata, Cheryl
;
Zhu, Zhen
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10012515110
Saved in:
2
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
3
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10009884931
Saved in:
4
Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen
;
Nakata, Cheryl
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10003745457
Saved in:
5
Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen
;
Nakata, Cheryl
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10009884886
Saved in:
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