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~person:"Narang, Shanker"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
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Strategic management
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Strategisches Management
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Einführung
1
Implementation
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India
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Narang, Shanker
Piercy, Nigel
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Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Bruhn, Manfred
8
Aaker, David A.
7
Tomczak, Torsten
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Day, George S.
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Kuß, Alfred
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Percy, Larry
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Homburg, Christian
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Krohmer, Harley
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Lambin, Jean-Jacques
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Lane, Nikala
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Meissner, Hans Günther
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Ryan, Damian
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Walters, David
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Wiedmann, Klaus-Peter
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Zupancic, Dirk
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Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
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Ford, John B.
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Gilligan, Colin
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Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
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Johnson, Jean L.
4
Keller, Kevin Lane
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Kerin, Roger A.
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Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
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Sabel, Hermann
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Schaper, Thorsten
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Weiser, Christoph
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West, Douglas C.
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ECONIS (ZBW)
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Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
2
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
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3
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
4
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
5
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
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