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~person:"Natter, Martin"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Preismanagement
15
Pricing strategy
15
Consumer behaviour
7
Austria
5
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4
Verkaufsförderung
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Natter, Martin
Monroe, Kent B.
12
Mattila, Anna S.
10
Grewal, Dhruv
9
Kukar-Kinney, Monika
9
Roth, Stefan
8
Barone, Michael J.
7
Chen, Ying-Ju
7
Coulter, Keith S.
7
Janssen, Maarten C. W.
7
Jiang, Baojun
7
Noone, Breffni M.
7
Pandey, Neeraj
7
Richards, Timothy J.
7
Spann, Martin
7
Chen, Haipeng
6
Choi, Choongbeom
6
Duan, Yongrui
6
Herrmann, Andreas
6
Roy, Rajat
6
Shapiro, Stephen L.
6
Xia, Lan
6
Amaldoss, Wilfred
5
Bagchi, Rajesh
5
Bambauer-Sachse, Silke
5
Chen, Xi
5
Courty, Pascal
5
Dawes, John
5
Drayer, Joris
5
Gierl, Heribert
5
Hardesty, David M.
5
Kim, Jungkeun
5
Popkowski Leszczyc, Peter T. L.
5
Roggeveen, Anne L.
5
Shang, Jennifer
5
Spiegler, Ran
5
Suri, Rajneesh
5
Tang, Christopher S.
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European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
7
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
4
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
5
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
6
Pay what you want : a new participative pricing mechanism
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
Saved in:
7
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
Saved in:
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