Nistorescu, Professor Dr. Tudor; Puiu, Junior Assistant … - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 15-21
The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...