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~person:"Noble, Charles H."
~subject:"New product development"
~subject:"USA"
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Noble, Charles H.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The effects of brand meatphors as design innovation : a test of congruency hypotheses
Noble, Charles H.
;
Bing, Mark N.
;
Bogoviyeva, Elmira
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 126-141
Persistent link: https://www.econbiz.de/10010211470
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