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~person:"Nobre, Helena"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Consumer behaviour
2
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Social network
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Virales Marketing
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Advertising effects
1
Brand image
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Soziale Beziehungen
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brand image
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company image
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consumer buying behaviour
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Nobre, Helena
Van Den Bulte, Christophe
6
Groeger, Lars
4
Atayev, Atabek
3
Buttle, Francis A.
3
Campbell, Arthur
3
Libai, Barak
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Pinho, José Carlos
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Soares, Ana Maria
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Ajorlou, Amir
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International journal of technology marketing : IJTMkt
1
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
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The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
2
From social to marketing interactions : the role of social networks
Soares, Ana Maria
;
Pinho, José Carlos
;
Nobre, Helena
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
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