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~person:"Nufer, Gerd"
~person:"Zhang, James J."
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Sportmarketing
43
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Nufer, Gerd
Zhang, James J.
Humphreys, Brad R.
94
Wicker, Pamela
77
Paul, Rodney J.
71
Breuer, Christoph
70
Szymanski, Stefan
66
Weinbach, Andrew P.
60
Frick, Bernd
57
Fort, Rodney
52
Ko, Yong Jae
47
Dietl, Helmut
46
Franck, Egon
46
Funk, Daniel C.
44
Berri, David J.
41
Maennig, Wolfgang
41
Simmons, Robert
40
Parent, Milena M.
39
Forrest, David
38
Andreff, Wladimir
37
Coates, Dennis
37
Kesenne, Stefan
37
Matheson, Victor A.
37
Pawlowski, Tim
37
Shapiro, Stephen L.
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Drayer, Joris
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Lee, Young Hoon
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O'Reilly, Norm
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33
Tainsky, Scott
32
Heere, Bob
31
Walker, Matthew
31
Depken, Craig A.
29
Kunkel, Thilo
28
Winfree, Jason
28
Lang, Markus
27
Ratten, Vanessa
27
Krautmann, Anthony Charles
26
Leeds, Michael A.
26
Biscaia, Rui
25
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
9
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
7
Sport management review
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International sports marketing : principles and perspectives
5
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
4
Sport marketing in a global environment : strategic perspectives
3
International journal of sport management and marketing : IJSMM
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Exploring the rise of fandom in contemporary consumer culture
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Review of managerial science : RMS
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The Routledge companion to contemporary brand management
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
69
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1
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
2
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
3
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
4
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans
Navarro-Picado, José F.
;
Torres-Moraga, Eduardo
; …
- In:
Review of managerial science : RMS
17
(
2023
)
1
,
pp. 209-232
Persistent link: https://www.econbiz.de/10014227156
Saved in:
5
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
6
Understanding consumers of Asian female
sports
: a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
7
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
8
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
9
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
10
Challenges and opportunities of contemporary sport marketing : strategic perspectives
Crabtree, Ruth M.
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10013475205
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