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~person:"Nyadzayo, Munyaradzi W."
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Electronic Commerce
Markenimage
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
6
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6
Lieferantenmanagement
6
Supplier relationship management
6
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5
Brand management
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Customer integration
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Betriebliche Wertschöpfung
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Nyadzayo, Munyaradzi W.
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
14
Japutra, Arnold
13
Piller, Frank T.
13
Kumar, Vikas
12
Han, Heesup
11
Wirtz, Bernd W.
11
Bauer, Hans H.
10
Muther, Andreas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Hollebeek, Linda D.
8
Khan, Imran
8
Sarkar, Abhigyan
8
Bang, Nguyen
7
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leimstoll, Uwe
7
Neslin, Scott A.
7
Rahman, Zillur
7
Roy, Sanjit
7
Schumann, Jan Hendrik
7
Stormer, Henrik
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Thaichon, Park
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Ahn, Jiseon
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Augusto, Mário Gomes
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Bilgihan, Anil
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Chaffey, Dave
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Chahal, Hardeep
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Das, Gopal
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Hudetz, Kai
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Iglesias, Oriol
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Khamitov, Mansur
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
The antecedents of customer loyalty : a moderated mediation model of
customer
relationship
management
quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
4
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
5
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
6
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
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