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~person:"O'Neill, John"
~subject:"Brand management"
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O'Neill, John
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Handbook of hospitality strategic management
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The Cornell hospitality quarterly
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The brand challenge : adapting branding to sectorial imperatives
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Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng
;
O'Neill, John
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
Saved in:
2
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
Saved in:
3
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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