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~person:"Okazaki, Shintaro"
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Search: "Journal of advertising : official publication of the American Academy of Advertising."
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Okazaki, Shintaro
Chang, Chingching
19
Dahlén, Micael
16
Stafford, Marla Royne
14
Eisend, Martin
13
Burton, Scot
12
Carlson, Les
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Li, Hairong
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Laczniak, Russell N.
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Rosengren, Sara
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Kees, Jeremy
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Muehling, Darrel D.
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Phillips, Barbara J.
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Haley, Eric
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Huh, Jisu
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Hung, Kineta
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Kim, Jooyoung
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Reid, Leonard N.
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Yoon, Sukki
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Ashley, Christy
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Koslow, Scott
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Lee, Wei-Na
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Till, Brian D.
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Yoon, Hye Jin
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Zhou, Nan
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Zinkhan, George M.
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Abernethy, Avery M.
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Choi, Yung Kyun
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Franke, George R.
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Gulas, Charles S.
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LaTour, Michael S.
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Journal of advertising : official publication of the American Academy of Advertising
6
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ECONIS (ZBW)
3
OLC EcoSci
3
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1
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
2
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
3
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
Saved in:
4
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
5
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
Saved in:
6
Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro
;
Taylor, Charles
;
Zou, Shaoming
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10008126555
Saved in:
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