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~person:"Okumus, Fevzi"
~subject:"Relationship marketing"
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Relationship marketing
Hotel industry
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Hotellerie
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Consumer behaviour
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Hotels
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Strategic management
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Strategisches Management
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Tourismusberufe
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Beziehungsmarketing
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Competitive analysis
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Okumus, Fevzi
Han, Heesup
17
Lee, Jin-soo
7
Raab, Carola
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Tanford, Sarah
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Kim, Woo Gon
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Bilgihan, Anil
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Cham Tat Huei
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of hospitality marketing & management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
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