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~person:"Pedeliento, Giuseppe"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
3
Consumer behaviour
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Relationship marketing
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Pedeliento, Giuseppe
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Bruhn, Manfred
6
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
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Agnihotri, Raj
4
Akter, Shahriar
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Babin, Barry J.
4
Chebat, Jean-Charles
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Gupta, Suraksha
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Gustafsson, Anders
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Mandler, Timo
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Noble, Stephanie M.
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Sharma, Piyush
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Valette-Florence, Pierre
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Wünderlich, Nancy V.
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Aiello, Gaetano
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Andreini, Daniela
3
Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
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Gupta, Shivam
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Harrigan, Paul
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Johnson, Lester W.
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Kukar-Kinney, Monika
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Leischnig, Alexander
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Mattila, Anna S.
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Oghazi, Pejvak
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Journal of business research : JBR
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ECONIS (ZBW)
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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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