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~person:"Pervan, Simon J."
~subject:"Kundenintegration"
~subject:"Markenimage"
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Journal of strategic marketing
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
2
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
3
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533084
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