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~person:"Peters, Kay"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Peters, Kay
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Crossmediale Budgetierung
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 179-197)
.
2013
Persistent link: https://www.econbiz.de/10010416533
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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