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~person:"Peterson, Mark"
~subject:"Klimawandel"
~subject:"sustainability"
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Klimawandel
sustainability
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Peterson, Mark
Sarkis, Joseph
12
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9
Stern, Nicholas H.
9
Comfort, Daphne
8
Jones, Peter
8
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Continuing to broaden the marketing concept : making the world a better place
1
Journal of macromarketing
1
Journal of marketing education : JME
1
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1
Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark
;
Watson, Forrest
;
Abou-Khalil, Walid J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014368389
Saved in:
2
Using macromarketing to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
3
Sustainability developments in cities of the world
Peterson, Mark
;
Epler, Rhett
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 243-260)
.
2020
Persistent link: https://www.econbiz.de/10012321231
Saved in:
4
Envisioning and developing sustainable enterprise : a macromarketing approach
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 393-396
Persistent link: https://www.econbiz.de/10009692960
Saved in:
5
Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody
;
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
Saved in:
6
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
7
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.
;
Peterson, Mark
;
O’Driscoll, Aidan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
Saved in:
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