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~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Designation of origin
9
Herkunftsbezeichnung
9
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8
Brand image
6
Markenimage
6
Australia
3
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3
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2
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consumer aspirations
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Phau, Ian
Diamantopoulos, Adamantios
19
Bruwer, Johan
12
Giraldi, Janaina de Moura Engracia
9
Magnusson, Peter
9
Papadopoulos, Nicolas G.
9
Westjohn, Stanford A.
8
Balabanis, George
7
Zdravkovic, Srdan
7
Aichner, Thomas
6
Pike, Steven
6
Ahmed, Zafar U.
5
Cheah, Isaac
5
De Nisco, Alessandro
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5
Grebitus, Carola
5
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5
Guzman, Francisco
5
Klein, Kristina
5
Maher, Amro A.
5
Samiee, Saeed
5
Spielmann, Nathalie
5
Sun, Qin
5
Achabou, Mohamed Akli
4
Aiello, Gaetano
4
Alvarez, Maria D.
4
Buller, Courtney
4
Campo, Sara
4
Coletti, Paolo
4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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Journal of fashion marketing and management
2
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
Saved in:
8
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
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