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~person:"Polonsky, Michael J."
~person:"Smith, Katherine Taken"
~person:"Strong, Carolyn A."
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Search: "Journal of strategic marketing"
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Polonsky, Michael J.
Smith, Katherine Taken
Strong, Carolyn A.
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Journal of strategic marketing
27
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ECONIS (ZBW)
14
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1
Frontline health professionals' perceptions of their adaptive competences in service recovery
MacQuilken, Lisa
;
Robertson, Nichola
;
Abbas, Ghassan
; …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10012202795
Saved in:
2
Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir
;
Polonsky, Michael J.
;
Ray, Sangeeta
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
Saved in:
3
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
4
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
5
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
6
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md. Raziuddin Taufique
;
Vocino, Andrea
;
Polonsky, …
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 511-529
Persistent link: https://www.econbiz.de/10011855054
Saved in:
7
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
8
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
9
The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar
;
Polonsky, Michael J.
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
Saved in:
10
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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