RAJENDRA, Singh; HEMANT, Bamoriya - In: Management & Marketing 8 (2013) 2
Last couple of yearsobserved tremendous growth in QRCode usages in advertisingworldwide. But, there is lack ofknowledge on orientation of QR Codeusage and various trends related to itlike linkage with incentives, e-contentencoding etc. Further, many expertopine that current application of...