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~person:"Rangarajan, Deva"
~subject:"Relationship marketing"
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Relationship marketing
B-to-B-Marketing
11
Business-to-business marketing
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Salespeople
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Verkaufspersonal
8
Selling
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Verkauf
7
Lieferantenmanagement
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Supplier relationship management
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Social web
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B2B
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B2B marketing ethics
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Business-to-business
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Rangarajan, Deva
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
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Grewal, Rajdeep
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Itani, Omar S.
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Keränen, Joona
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Kumar, V.
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Schwepker, Charles H. <Jr.>
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Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
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Good, Megan C.
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Grewal, Dhruv
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Homburg, Christian
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Ivens, Björn Sven
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Jalkala, Anne
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Krafft, Manfred
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Nyadzayo, Munyaradzi W.
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Rodriguez, Michael
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Ulkuniemi, Pauliina
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Visentin, Marco
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Akrout, Houcine
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Barry, James M.
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Echchakoui, Saïd
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Eggert, Andreas
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European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
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ECONIS (ZBW)
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
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