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~person:"Rao, Ram C."
~person:"Schuh, Scott"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
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Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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