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~person:"Rasheed, Abdul M. A."
~person:"Steffes, Erin M."
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Credit card industry
3
Kreditkartengesellschaft
3
USA
3
United States
3
Beziehungsmarketing
2
Customer value
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
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Relationship marketing
2
Customer acquisition
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Kundengewinnung
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Risikomanagement
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Risk management
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Services marketing
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Rasheed, Abdul M. A.
Steffes, Erin M.
Murthi, B. P. S.
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Rao, Ram C.
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Journal of financial services marketing : JFSM
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Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
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