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~person:"Reid, Mike"
~subject:"Consumer behaviour"
~subject:"Kundenintegration"
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Reid, Mike
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel
;
Karpen, Ingo O.
;
Reid, Mike
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
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