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~person:"Reijonen, Helen"
~subject:"SME"
~subject:"Werbung"
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Marketing management
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6
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5
Unternehmenserfolg
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Reijonen, Helen
Bruhn, Manfred
18
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Gilmore, Audrey
9
Laukkanen, Tommi
9
Pepels, Werner
9
O'Dwyer, Michele
8
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Percy, Larry
6
Adeola, Ogechi
5
Carson, David
5
Didonet, Simone Regina
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Ganesh, L.
5
Hirvonen, Saku
5
Jain, Amit
5
Jones, Rosalind
5
Kitchen, Philip J.
5
Malik, Garima
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Yan, Ruiliang
5
Basu, Rana
4
Eagle, Lynne C.
4
Gbadamosi, Ayantunji
4
Gijsenberg, Maarten J.
4
Joensuu-Salo, Sanna
4
Kinnucan, Henry W.
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Kraus, Sascha
4
Lancaster, Geoffrey
4
McLaughlin, Patrick
4
Mehta, A.
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Taylor, Charles Raymond
4
Tuominen, Sasu
4
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Journal of small business and enterprise development
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
3
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
4
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
6
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
Saved in:
7
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
8
Do all SMEs practise same kind of marketing?
Reijonen, Helen
- In:
Journal of small business and enterprise development
17
(
2010
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10003991920
Saved in:
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