Valtakoski, Aku; Reynoso, Javier; Maranto, Daniel; … - In: Journal of Service Management 30 (2019) 2, pp. 186-208
Purpose: The purpose of this paper is to test how national culture may help to explain cross-country differences in new service development (NSD) by comparing the impact of NSD success factors between Mexico and Sweden. Design/methodology/approach: Eight hypotheses based on prior literature on...