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~person:"Richard, Marie-Odile"
~subject:"Customer integration"
~subject:"Ethnic group"
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Richard, Marie-Odile
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
2
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
3
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
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