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~person:"Richard, Marie-Odile"
~subject:"Kanada"
~subject:"Markenartikel"
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Richard, Marie-Odile
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
3
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
4
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Saved in:
5
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
6
Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
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