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~person:"Romaniuk, Jenni"
~subject:"Brand management"
~subject:"Germany"
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Brand management
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Advertising effects
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6
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5
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Romaniuk, Jenni
Bauer, Hans H.
23
Esch, Franz-Rudolf
22
Diehl, Sandra
14
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Huber, Frank
12
Terlutter, Ralf
11
Drengner, Jan
8
Gröppel-Klein, Andrea
8
Neumann, Marcus M.
7
Woisetschläger, David
7
Brunner, Christian Boris
6
Erfgen, Carsten
6
Görtz, Gunnar
6
Klapper, Daniel
6
Meyer, Frederik
6
Mueller, Barbara
6
Nufer, Gerd
6
Nöcker, Ralf
6
Septianto, Felix
6
Silberer, Günter
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Langner, Tobias
5
Matthes, Jörg
5
Mäder, Ralf
5
Schwaiger, Manfred
5
Schwarz, Uta
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Weinberg, Peter
5
Bambauer, Silke
4
Baxter, Stacey M.
4
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4
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Australasian marketing journal
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
5
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
6
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
7
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
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