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~person:"Rossiter, John R."
~subject:"Internet marketing"
~subject:"Theory"
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Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
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Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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