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~person:"Roy, Sanjit"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Kundenintegration
Markenimage
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
6
Brand management
6
Markenführung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Customer integration
4
Dienstleistungsqualität
4
Service quality
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Confidence
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Einzelhandel
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Internet marketing
3
Online-Marketing
3
Partial least squares
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Partielle kleinste Quadrate
3
Retail trade
3
Vertrauen
3
Word-of-mouth
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Brand
2
Communication
2
Customer engagement behavior
2
Customer service
2
Dienstleistungsmarketing
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Kommunikation
2
Kundenservice
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Markenartikel
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Marketing management
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Marketingmanagement
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Roy, Sanjit
Hollebeek, Linda D.
30
Brodie, Roderick J.
16
Loureiro, Sandra Maria Correia
16
Conduit, Jodie
13
Gil Saura, Irene
13
Han, Heesup
13
Bruhn, Manfred
12
Japutra, Arnold
12
Khan, Imran
12
Rahman, Zillur
12
Reichwald, Ralf
12
Kumar, Vikas
11
Piller, Frank T.
11
Rather, Raouf Ahmad
11
King, Ceridwyn
10
Kumar, V.
10
Prentice, Catherine
10
Ahn, Jiseon
9
Fetscherin, Marc
9
Hyun, Sunghyup Sean
9
Iglesias, Oriol
9
Johnson, Lester W.
9
Kaufmann, Hans Rüdiger
9
Leckie, Civilai
9
Sarkar, Abhigyan
9
Šerić, Maja
9
Guzman, Francisco
8
Jaakkola, Elina
8
Nyadzayo, Munyaradzi W.
8
Verhoef, Peter C.
8
Bilgihan, Anil
7
Büttgen, Marion
7
Ekinci, Yuksel
7
Hajli, Nick
7
Huber, Frank
7
Kamboj, Shampy
7
Kaushik, Arun Kumar
7
Malthouse, Edward C.
7
Plewa, Carolin
7
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Journal of business research : JBR
4
Electronic commerce research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
5
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
6
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
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