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~person:"Roy, Sanjit"
~subject:"Markenführung"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Markenführung
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Beziehungsmarketing
17
Relationship marketing
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12
Brand image
6
Brand management
6
Customer satisfaction
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Service quality
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Partial least squares
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Partielle kleinste Quadrate
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Retail trade
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Word-of-mouth
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Roy, Sanjit
Loureiro, Sandra Maria Correia
22
Han, Heesup
16
Gil Saura, Irene
14
Hollebeek, Linda D.
14
Huber, Frank
14
Fetscherin, Marc
13
Veloutsou, Cleopatra
13
Khan, Imran
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Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
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Šerić, Maja
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10
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Hyun, Sunghyup Sean
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Burmann, Christoph
9
Iglesias, Oriol
9
Kunkel, Thilo
9
Back, Ki-Joon
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
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Theobald, Elke
8
Vollhardt, Kai
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Vrontis, Demetris
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Augusto, Mário Gomes
7
Casidy, Riza
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Ekinci, Yuksel
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Fatma, Mobin
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Kaushik, Arun Kumar
7
Leckie, Civilai
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Rubio Benito, Natalia
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Sreejesh, S.
7
Brodie, Roderick J.
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Journal of business research : JBR
3
Electronic commerce research
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
4
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
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