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~person:"Ruiz-Real, José Luis"
~person:"Torrez-Meruvia, Harold"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Konsumentenverhalten
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Assortment
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Einzelhandel
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Handelsmarke
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Private label
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Retail assortment
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Retail trade
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Sortiment
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Spain
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Spanien
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Store brand
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Brand
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Brand management
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Comparison
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Confidence
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Consumer's reaction
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Glaubwürdigkeit
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High equity
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Ruiz-Real, José Luis
Torrez-Meruvia, Harold
Martínez-López, Francisco J.
2
Esteban-Millat, Irene
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Gázquez-Abad, Juan Carlos
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Lengler, Jorge F. B.
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Perin, Marcelo Gattermann
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
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