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~person:"Ruiz-Real, José Luis"
~person:"Torrez-Meruvia, Harold"
~subject:"Brand management"
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Ruiz-Real, José Luis
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Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
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