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~person:"Ruiz-Real, José Luis"
~person:"Torrez-Meruvia, Harold"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Assortment
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Einzelhandel
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Handelsmarke
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Private label
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Retail assortment
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Retail trade
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Ruiz-Real, José Luis
Torrez-Meruvia, Harold
Martínez-López, Francisco J.
38
Gázquez-Abad, Juan Carlos
28
Esteban-Millat, Irene
7
Rodríguez-Ardura, Inma
5
Mondéjar-Jiménez, Juan Antonio
3
Sethuraman, Raj
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Ailawadi, Kusum L.
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Casillas, Jorge
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Feng, Changyuan
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Li, Yangchun
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Pla-García, Cintia
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Anaya-Sánchez, Rafael
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Barrales-Molina, Vanesa
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Breugelmans, Els
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Brown, James
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Brown, James R.
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Cabal-Cruz, Claudia C.
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Chernev, Alexander
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D'Alessandro, Steven
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Gielens, Katrijn
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Gijsbrecht, Els
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Ieva, Marco
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Luna, David
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Luna, Paula
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Martinez, Luis F.
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Martinez-Lopez, Francisco J.
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Martínez-Loṕez, Francisco J.
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Miles, Morgan P.
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Rejón-Guardia, Francisco
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Rodríguez-Ardura, Imma
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Roggeveen, Anne
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Roggeveen, Anne L.
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Su, Wan
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Yagüe Guillén, María Jésus
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of retail & distribution management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
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