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~person:"Ruiz-Real, José Luis"
~person:"Torrez-Meruvia, Harold"
~subject:"Sortiment"
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Sortiment
Consumer behaviour
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Ruiz-Real, José Luis
Torrez-Meruvia, Harold
Gázquez-Abad, Juan Carlos
6
Martínez-López, Francisco J.
6
Esteban-Millat, Irene
3
Sethuraman, Raj
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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International journal of retail & distribution management
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
2
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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