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~person:"Samu, Sridhar"
~subject:"Firmenimage"
~subject:"Markenführung"
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European journal of marketing : EJM
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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2
Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar
;
Lyndem, Preeti Krishnan
;
Litz, Reginald A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
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