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~person:"Schäfer, Henry"
~subject:"Firmenimage"
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Kundenkommunikation und Kundenbindung : neue Ansätze zum Dialog im Marketing
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Kreditinstitute, Kunden und Öffentlichkeit : Reputation und Kommunikation versus Image und Werbung
Schäfer, Henry
- In:
Kundenkommunikation und Kundenbindung : neue Ansätze …
,
(pp. 151-212)
.
1997
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