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~person:"Schöler, Lisa"
~subject:"Finanzkrise"
~subject:"Kapitaleinkommen"
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Schöler, Lisa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing : value creation or value destruction?
1
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ECONIS (ZBW)
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What should be the dependent variable in marketing-related
event
studies
?
Skiera, Bernd
;
Bayer, Emanuel
;
Schöler, Lisa
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 641-659
Persistent link: https://www.econbiz.de/10011758111
Saved in:
2
Appropriate use of cumulative abnormal returns in
event
studies
Schöler, Lisa
;
Skiera, Bernd
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675539
Saved in:
3
Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe
Schöler, Lisa
-
2013
Prior
studies
have focused on innovations in various contexts but largely excluded financial innovations, despite their … innovations. Using an
event
study and financial expert ratings, this study analyzes the types of and payoffs to 428 financial …
Persistent link: https://www.econbiz.de/10013073973
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