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~person:"Schreiber, Kerstin"
~person:"Workman, John P."
~type_genre:"Non-commercial literature"
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Deutschland
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Germany
2
Key account management
2
Key-Account-Management
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00.09.1996
1
Consumer goods marketing
1
Konsumgut
1
Konsumgütermarketing
1
Lieferantenmanagement
1
Marketing
1
Organisationsstruktur
1
Organizational structure
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Qualitätsmanagement
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Schreiber, Kerstin
Workman, John P.
Dekker, David J.
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Homburg, Christian
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Ojasalo, Jukka
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Jensen, Ove
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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A configurational perspective on key account management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10001762969
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2
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
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