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~person:"Schroeder, Jonathan E."
~subject:"Cultural branding"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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