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~person:"Senn, Christoph"
~subject:"Aufsatzsammlung"
~subject:"International marketing"
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Aufsatzsammlung
International marketing
Kundengruppenmanagement
8
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3
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Altana AG
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Senn, Christoph
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Journal of business strategy
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
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