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~person:"Senn, Christoph"
~subject:"Aufsatzsammlung"
~subject:"Key account management"
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Aufsatzsammlung
Key account management
Kundengruppenmanagement
8
Key-Account-Management
7
Beziehungsmarketing
3
Internationales Marketing
3
Relationship marketing
3
Internationales Management
2
Investitionsgütermarketing
2
Multinationales Unternehmen
2
Performance management
2
Performance-Management
2
SWOT analysis
2
SWOT-Analyse
2
Transnational corporation
2
Altana AG
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business marketing
1
Chemical industry
1
Chemieindustrie
1
Customer-centricity
1
Deutschland
1
Germany
1
Global account management
1
Global business
1
Global customers
1
Globalisierung
1
Globalization
1
International marketing
1
Learning organization
1
Lernende Organisation
1
One company
1
Organisatorischer Wandel
1
Organizational change
1
Sales transformation
1
Specialty chemicals
1
Spezialchemikalie
1
Synergie
1
Synergy
1
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Article
5
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
5
Aufsatz in Zeitschrift
5
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
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Language
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German
4
English
4
Author
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Senn, Christoph
Ivens, Björn Sven
16
Pardo, Catherine
15
Zupancic, Dirk
14
Belz, Christian
10
Sieck, Hartmut
10
Cheverton, Peter
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Niersbach, Barbara
7
Ryals, Lynette J.
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Wengler, Stefan
4
Al-Husan, Faten Baddar
3
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Leischnig, Alexander
3
Lenney, Peter
3
Li, Ning
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
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Published in...
All
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business strategy
2
Thexis / Fachbericht für Marketing
2
Research technology management : RTM
1
Source
All
ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
3
Leveraging synergies between R&D and key account management to drive value creation
Wießmeier, Georg F. L.
;
Thoma, Axel
;
Senn, Christoph
- In:
Research technology management : RTM
55
(
2012
)
3
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009554216
Saved in:
4
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
Saved in:
5
Geschäftskunden im Härtetest
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 72-85
Persistent link: https://www.econbiz.de/10003889625
Saved in:
6
Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Arnold, Martin Patrick
;
Belz, Christian
;
Senn, Christoph
-
2001
Persistent link: https://www.econbiz.de/10001536216
Saved in:
7
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
Saved in:
8
Key Account Management für Investitionsgüter : (Anforderungen, Methodik, Erfolgsfaktoren)
Senn, Christoph
-
1996
Persistent link: https://www.econbiz.de/10000955855
Saved in:
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