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~person:"Senn, Christoph"
~subject:"Aufsatzsammlung"
~subject:"Relationship marketing"
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Aufsatzsammlung
Relationship marketing
Kundengruppenmanagement
8
Key account management
7
Key-Account-Management
7
Beziehungsmarketing
3
Internationales Marketing
3
Internationales Management
2
Investitionsgütermarketing
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Performance-Management
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SWOT analysis
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Altana AG
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Customer-centricity
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Senn, Christoph
Ryals, Lynette J.
5
Davies, Iain A.
3
Droll, Mathias
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Ivens, Björn Sven
3
Niersbach, Barbara
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Al-Husan, Faten Baddar
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AlHussan, Fawaz Baddar
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Behle, Christine
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Fu, Frank Q.
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Sainio, Liisa-Maija
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Salojärvi, Hanna
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Schiele, Holger
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Schlüter, Andrea
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Sidow, Hans D.
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Tzempelikos, Nektarios
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Vom Hofe, Renate
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Wachter, Nadine
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Wang, Xuan Lorna
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Zupancic, Dirk
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Ahmmed, Kawsar
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Journal of business strategy
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Harvard-Business-Manager : das Wissen der Besten
1
Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
Saved in:
3
Geschäftskunden im Härtetest
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 72-85
Persistent link: https://www.econbiz.de/10003889625
Saved in:
4
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
Saved in:
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