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~person:"Simkin, Lyndon"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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