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~person:"Simmons, Geoff"
~subject:"Marketingmanagement"
~type:"article"
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Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10003988716
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2
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
Saved in:
3
Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-)influence
Palmer, Mark
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10008650955
Saved in:
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