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~person:"Sivakumar, K."
~subject:"Consumer behaviour"
~subject:"Theorie"
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Sivakumar, K.
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Journal of business research : JBR
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ECONIS (ZBW)
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Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
2
Patterns of product improvements and customer response
Sivakumar, K.
;
Feng, Cong
- In:
Journal of business research : JBR
104
(
2019
),
pp. 27-43
Persistent link: https://www.econbiz.de/10012104895
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3
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
4
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
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