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~person:"Smith, Katherine Taken"
~subject:"2009-2011"
~subject:"Innovation adoption"
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2009-2011
Innovation adoption
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Firmenimage
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Markenführung
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advertising
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Brasilien
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Brazil
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Consumer behaviour
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Customer satisfaction
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Digital Natives
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E-commerce
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Electronic Commerce
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Energiewirtschaft
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Energy sector
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Generation Z
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Green marketing
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Innovationsakzeptanz
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Kundenzufriedenheit
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Lebensqualität
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Longitudinal analysis
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Market value
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Marketingmanagement
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Smith, Katherine Taken
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Dwivedi, Yogesh Kumar
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Islam, Hafizul
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Jebarajakirthy, Charles
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Kesharwani, Ankit
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Kitchen, Philip James
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Linnhoff, Stefan
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Martin, Roy
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Norbani Che Ha
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Piercy, Niall
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Journal of strategic marketing
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An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
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2
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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